LAG WORLD FLAGSHIP STORE: Casa Lag

LAG WORLD opens its first Flagship Store: Casa LAG arrives in Milan - an innovative concept store where material, design, and technology converge in an immersive experience.

The space is designed to fully express the brand’s identity through the combination of two signature materials: metal, the structural element of the collections, and resin, textured and neutral-toned, ideal for enhancing them.

The store’s design is a true manifestation of LAG WORLD’s DNA: distinctive shapes, geometric rigor, and a minimalist aesthetic, brought to life through a refined palette of stainless steel, glass, and white surfaces.

Casa LAG is a fluid and modular environment. The flooring, designed to appear as if it is floating from the outside, draws visitors in, creating a sense of continuity between the urban landscape and the interior, while marking the transition into a defined spatial dimension.

Three large pivot doors structure the layout, separating—or connecting—the store’s two main areas. A bridge-like exhibition counter runs across the first part of the space, guiding visitors into a sculptural and immersive environment that reflects the brand’s visual language.

A series of architectural light cuts lead the way, turning the visit into a dynamic and contemporary experience. Light bounces off mirrored and steel surfaces—such as the wall of suspended shelves—enhancing the sense of depth and material interplay.