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JEWELS
DISCOVER NOW
NEW COLLECTION
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LAG CHAIN TIE
DISCOVER NOW
LAG BODYWEAR
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NEW IN

ROUND 1

The ’90s and ’00s resurgence continues to influence catwalks worldwide, and LAG World aligns with this newfound nostalgia as they present jewelry reminiscent of these eras. LAG World offers chunky snake chains, silver chain bracelets and enameled triangle earrings. In addition to these retro influences, LAG World interprets the visuals of architecture and geometry. These diverse references make the pieces futuristic and nostalgic, timeless and unique. This play between generations is intentional, ensuring its appeal across generations.

ROUND 2

Second Round. As the title implies, the collection is inspired by martial arts and street-fighting arms. The battle that the collection refers to is both an ode to the aesthetics of combat sports and the internal battle that an individual may face when processing their own vulnerabilities. For the campaign pictures, the models are within a boxing ring, divided into different matches, where each round presents something that the individual must overcome. Ultimately the campaign honors the resilience of personal identity and internal strength against all odds.

ROUND 3

With the rise of virtual reality and augmented reality the boundaries between the physical and digital realms have blurred. In response to this exciting paradigm shift, Third Round, where the ethereal beauty of the virtual world meets the tangible allure of jewelry. It's a collection that captures the essence of the Metaverse – a place where imagination knows no bounds and where elegance is limited only by one's creativity.

LAG BODYWEAR

LAG Bodywear redefines the concept of lingerie and shapewear. Essential garments are brought to life as ready-to-wear pieces. The capsule collection celebrates everyone regardless of gender, shape and colour, it accentuates and enhances the body by exploring the close link between bodywear and jewellery.