ROUND 1

The ’90s and ’00s resurgence continues to influence catwalks worldwide, and LAG World aligns with this newfound nostalgia as they present jewelry reminiscent of these eras. LAG World offers chunky snake chains, silver chain bracelets and enameled triangle earrings. In addition to these retro influences, LAG World interprets the visuals of architecture and geometry. These diverse references make the pieces futuristic and nostalgic, timeless and unique. This play between generations is intentional, ensuring its appeal across generations.

ROUND 2

Second Round. As the title implies, the collection is inspired by martial arts and street-fighting arms. The battle that the collection refers to is both an ode to the aesthetics of combat sports and the internal battle that an individual may face when processing their own vulnerabilities. For the campaign pictures, the models are within a boxing ring, divided into different matches, where each round presents something that the individual must overcome. Ultimately the campaign honors the resilience of personal identity and internal strength against all odds.

ROUND 3

With the rise of virtual reality and augmented reality the boundaries between the physical and digital realms have blurred. In response to this exciting paradigm shift, Third Round, where the ethereal beauty of the virtual world meets the tangible allure of jewelry. It's a collection that captures the essence of the Metaverse – a place where imagination knows no bounds and where elegance is limited only by one's creativity.

LAG BODYWEAR

LAG Bodywear redefines the concept of lingerie and shapewear. Essential garments are brought to life as ready-to-wear pieces. The capsule collection celebrates everyone regardless of gender, shape and colour, it accentuates and enhances the body by exploring the close link between bodywear and jewellery.

ROUND 4

This collection is a magnificent fusion of classic symbols reinvented with a contemporary twist. It transcends the ordinary, combining the timeless allure of silver with provocative symbolism. Each piece celebrates passion, self-expression, and empowerment, striking a fine balance between elegance and “danger.”

DIGITAL CAMPAIGN:

Futuristic designs seamlessly merge the boundless imagination of virtual worlds with the meticulous craftsmanship of fine jewelry, creating a collection that embodies the limitless creativity of the digital age while preserving the enduring sophistication and timeless charm of refinement.

LAG CHAIN TIE:

The metallic mesh tie reimagines classic design with a modern twist. Featuring sleek texture and shine, it offers a bold, sophisticated look.
Inspired by passport-style portraits, the campaign highlights the tie as a statement piece for the contemporary individual, blending tradition with innovation.

ROUND 5

The collection is inspired by the movement of waves and the twisted shapes of contemporary geometry. Fluid lines and dynamic details evoke the energy of water, transforming it into jewelry with a modern and essential design. A balance between nature and innovation, created for an elegant and contemporary style.